Wild Roots
Wild Roots by Tylar Sunner is a luxury hair brand rooted in artistry, transformation, and intentional living. As Tylar transitioned from owning a large luxury salon to creating a more intimate, home-based studio experience, the brand required a complete evolution—one that honored her established reputation while embracing a more personal and holistic vision.
The rebrand brought together Tylar's personal identity and Wild Roots Hair Lounge into a single, cohesive brand. Inspired by a blend of western glamour, vintage storytelling, and elevated luxury, the visual direction balances wild femininity with refined sophistication. Rich textures, custom illustrated motifs, organic elements, and thoughtful typography were combined to create a brand that feels both luxurious and deeply grounded.
The result is a distinctive identity that reflects Tylar's expertise in award-winning extensions and blonding while positioning Wild Roots as an experience-driven destination centered on beauty, confidence, connection, and individuality.
Client
Tylar Sunner
Year
2026
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